Blog

Noteworthy project & industry updates, staff musings and all-around general shenanigans from the bits office.

Blog

Noteworthy project & industry updates, staff musings and all-around general shenanigans from the bits office.

Highlights from Digital Summit Atlanta, a two-day conference covering best practices, strategies, and trends connecting people to brands they love.
Scott Tower
Business Development Manager

Change can be scary a thing, especially when it comes to your business. So when do you know if it’s the right time to change or tweak your brand identity? Should you make minor adjustments or do you require a complete redesign? A brand refresh could include anything from a logo update to a complete overhaul of the look and feel, new website, imagery, colours, communications, or consumer interaction. There isn’t a one “right” answer for every company, but there are some indicators that will help let you know it’s time for a refresh.

Designer

Consider the impact of modern technology on e-commerce in today's data-driven society. We are now able to build intelligent customer databases that host a wealth of personalized details including purchasing habits. All of this analytic gold can be used to construct compelling marketing strategies tailored to the individual consumer in order to win back their lost business.

CONTENT STRATEGIST

Every business aspiring for growth needs to generate leads outside of word-of-mouth referrals, regardless if you’re an international organization, a 50 person company, or a team of 11 like Bits Creative.  

Scott Tower
Business Development Manager

Our 2017 Brand Spring Clean contest saw an astounding 37 submissions! We’re so proud of how this contest has grown since its inception in 2015 and we were genuinely touched by each and every organization - a truly inspirational group of applicants that offer a unique and very important set of services, all dedicated to the greater good of Nova Scotia.

ACCOUNTS + MARKETING MANAGER

At Bits we thrive on being a part of the digital world, it’s what we do best and our typical 9-5 day is deeply immersed in technology. That being said, we also really appreciate quality time away from the screen. In fact, many of the bits staff love spending time in the great outdoors. From walking our pups on the local trails to winter camping excursions; we tend to consider ourselves a pretty “outdoorsy” bunch.

CONTENT STRATEGIST

2016 was a wild ride for the bits team (in the best way possible!) and we’ve decided to close it out with some warm fuzzies. In lieu of designing, printing and mailing a holiday card this year, we switched it up and allocated those resources towards a good cause. After thinking long and hard about what we wanted to send to the people who continue to support us, we decided to make a donation on their behalf. Lucky for us, we work with a ton of generous, kind-hearted folks who we think will appreciate this change in our approach to spreading yuletide cheer. If you’ve ever taken a cruise through our social feeds, you’ll know we are passionate about food here. Our love of enjoying food with family and friends is what inspired us to donate to Feed Nova Scotia this year. Feed NS is an organization whose main objective is to feed people living in Nova Scotia via their member network of 147 food banks and meal programs across the province.

ACCOUNTS + MARKETING MANAGER

With our growing team of specialists and an enhanced list of services, we wanted to ensure our capabilities and culture are represented  in the best possible light. What you see before you is the result, let me take you on a quick tour!

Lead Developer

The bits team is all set to tighten our laces and head out on a new adventure with the 2016 Brand Spring Clean Contest winner - Hike Nova Scotia!

CONTENT STRATEGIST

Ah... Spring! It might just be our favourite season here at the office. Goodbye sweater weather, shorter days & snowstorms and helloooo sunshine! 

And because we are in such cheery spirits around here; we're super pumped to announce the second round of our bits.co Brand Spring Clean! 

CONTENT STRATEGIST

It's been an action-packed year at bits.co. Not only have we increased the number of names on our roster, we’ve also expanded our service offering. As a company that was born in the digital space 6 years ago, we've earned a reputation in and outside the region for our top notch web development talent. And while we remain true to our roots in web, over the past couple of years we've found our offering extend into the traditional space.

ACCOUNTS + MARKETING MANAGER

In March 2015 we ran our first Brand Spring Clean contest and Phoenix Youth Programs really impressed us with their submission. Since then, we’ve been working closely with Phoenix to bring their brand identity to a level they can be proud of, ensuring it represents the work they do to a tee.

ACCOUNTS + MARKETING MANAGER

Building Nova Centre’s branding, marketing, and digital presence has been one of our most exciting projects yet, and we’re flying high from the excitement of working on such a seminal development. 16 stories high in fact.

Melinda McCrindle
Content Strategist

The English playwright and poet, William Congreve, once wrote, “Music hath charms to soothe a savage breast, to soften rocks, or bend a knotted oak.”

Melinda McCrindle
Content Strategist

Creative Agency

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