Blog

Noteworthy project & industry updates, staff musings and all-around general shenanigans from the bits office.

Blog

Noteworthy project & industry updates, staff musings and all-around general shenanigans from the bits office.

Bits Creative Agency is a Halifax-based marketing agency, partnering with clients to develop research-backed creative that helps to reach and develop a deeper bond with their consumers. We focus firstly on research; studying markets and analytics for relevant data, leveraging into insights that will inform a strategy to put our clients’ best foot forward.

PRESIDENT

Change can be hard. With change comes the feeling of unfamiliarity that naturally brings with it a certain level of discomfort. But as hard as change is, it is also the key ingredient for growth. A concept we often find ourselves explaining to potential clients.

PRESIDENT

January is synonymous with a clean slate, a fresh start, and a time that signals the release of all kinds of predictions for what this new calendar year will bring us. Even though our designers despise the “T” word, (Karl Lagerfeld said it best, “Trendy is the final stage before tacky.”)  influence and inspiration can, and often is, drawn from what is mainstream. Therefore it is essential that creatives, like us, keep our fingers on the pulse of what is “hot”.

CONTENT STRATEGIST

Last year, with the spirit of the Holiday season in full swing, our team sat down to brainstorm our design for the annual Bits Creative Agency holiday greeting card. As we pondered our options (naturally, a photo shoot of all of our dogs in antlers was a viable suggestion), the discussion turned to how we could make a greater impact through this yearly endeavour.

CONTENT STRATEGIST

We’ve been working with the inspiring team at United Way Halifax (UWH) over the past few months, building a campaign aimed at changing 50,000 lives locally. Our team set out to develop a brand for the campaign to encourage a city of doers, tackling poverty head-on through individual actions of giving - both of time & donations.   

Emma Keevill
ACCOUNTS + MARKETING MANAGER

Last week I had the pleasure of attending New York Advertising Week. Advertising Week is an organization that puts on conferences around the world for marketing professionals to learn from the industry’s best (commonly mistaken for AdWeek, the magazine!).

Emma Keevill
ACCOUNTS + MARKETING MANAGER
Highlights from Digital Summit Atlanta, a two-day conference covering best practices, strategies, and trends connecting people to brands they love.
Scott Tower
Business Development Manager

Change can be scary a thing, especially when it comes to your business. So when do you know if it’s the right time to change or tweak your brand identity? Should you make minor adjustments or do you require a complete redesign? A brand refresh could include anything from a logo update to a complete overhaul of the look and feel, new website, imagery, colours, communications, or consumer interaction. There isn’t a one “right” answer for every company, but there are some indicators that will help let you know it’s time for a refresh.

Designer

Consider the impact of modern technology on e-commerce in today's data-driven society. We are now able to build intelligent customer databases that host a wealth of personalized details including purchasing habits. All of this analytic gold can be used to construct compelling marketing strategies tailored to the individual consumer in order to win back their lost business.

CONTENT STRATEGIST

Every business aspiring for growth needs to generate leads outside of word-of-mouth referrals, regardless if you’re an international organization, a 50 person company, or a team of 11 like Bits Creative.  

Scott Tower
Business Development Manager

Our 2017 Brand Spring Clean contest saw an astounding 37 submissions! We’re so proud of how this contest has grown since its inception in 2015 and we were genuinely touched by each and every organization - a truly inspirational group of applicants that offer a unique and very important set of services, all dedicated to the greater good of Nova Scotia.

Emma Keevill
ACCOUNTS + MARKETING MANAGER

At Bits we thrive on being a part of the digital world, it’s what we do best and our typical 9-5 day is deeply immersed in technology. That being said, we also really appreciate quality time away from the screen. In fact, many of the bits staff love spending time in the great outdoors. From walking our pups on the local trails to winter camping excursions; we tend to consider ourselves a pretty “outdoorsy” bunch.

CONTENT STRATEGIST

2016 was a wild ride for the bits team (in the best way possible!) and we’ve decided to close it out with some warm fuzzies. In lieu of designing, printing and mailing a holiday card this year, we switched it up and allocated those resources towards a good cause. After thinking long and hard about what we wanted to send to the people who continue to support us, we decided to make a donation on their behalf. Lucky for us, we work with a ton of generous, kind-hearted folks who we think will appreciate this change in our approach to spreading yuletide cheer. If you’ve ever taken a cruise through our social feeds, you’ll know we are passionate about food here. Our love of enjoying food with family and friends is what inspired us to donate to Feed Nova Scotia this year. Feed NS is an organization whose main objective is to feed people living in Nova Scotia via their member network of 147 food banks and meal programs across the province.

Emma Keevill
ACCOUNTS + MARKETING MANAGER

Creative Agency

+1 902 593 0194