It’s just today’s reality - more and more consumers are buying online. In 2016 over 50% of shoppers made their purchases online. That’s a 47% growth since 2014.
Consider the impact of modern technology on e-commerce in today's data-driven society. We are now able to build intelligent customer databases that host a wealth of personalized details including purchasing habits. All of this analytic gold can be used to construct compelling marketing strategies tailored to the individual consumer in order to win back their lost business.
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