Social Media

Our team is dedicated to strategizing, building and managing your presence on social media. Through well executed social media strategies, we engage and excite your audience with cutting edge techniques that aren’t just trendy - they’re effective. After all, a solid social media plan is a large piece of today’s marketing strategies.

Bits is involved as little or as much as you’d like, with services ranging from creating media strategies, entrenched social management to basic consultations or advice. Whether you’re looking to increase brand awareness, drive more traffic to your website or  increase sales, we are ready to to find a strategy that will meet your objectives.

Social Media

Last week I had the pleasure of attending New York Advertising Week. Advertising Week is an organization that puts on conferences around the world for marketing professionals to learn from the industry’s best (commonly mistaken for AdWeek, the magazine!).

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The Halifax Seaport Beerfest is the largest gathering of craft beers, imports, and ciders on the East Coast, featuring beer producers from across Canada and around the world. It’s also one of the city’s most popular events and as the Bits team is known to enjoy a glass or two of ale, we were happy to help them expand and engage their audience.

Let’s face it. Live tweeting at events can normally go one of three ways:

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This weekend social media platform, Snapchat, released their first ad in the States. The ad was for Ouija, a new horror film set to release at the end of this month. There has been plenty of speculation about this new Snapchat feature during the last few months surrounding the possibilities that this new channel could provide for marketers - now we are finally seeing it in action.

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Only a few years ago, Twitter and Facebook campaigns might have been the most innovative and cutting edge way to communicate with your target audience, but now things have changed. There is a noticeable trend of consumers taking interest in brands who use new, sometimes unconventional social media platforms to get their message across.

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Social media has given people like you and me the power to be authors while on the bus, popstars in our living rooms and photographers in the park. Social media platforms are a great way to build your brand no matter what your interests are. The question is, what does what you’re putting online say about you?

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Today is Valentine’s Day, so break out the flowers, chocolates and cards! But wait…in today’s world so many brands are making it easy for you to engage with your valentine online - through Facebook, Twitter, Instagram and YouTube. From the best global brands in the world to your local pizzeria on the corner, a lot of companies are using social media as an avenue to strengthen their holiday campaign efforts. Here are a few brands I feel are doing it right for Valentine’s Day 2014:

Andrea Murdoch
Social Media Coordinator

Social media, in all its forms, has revolutionized the way the world communicates.

It’s rare these days to find someone who is “disconnected”, as social media has taken over as the number one activity on the web.  With this revolution comes an amazing opportunity for companies and brands to communicate with their consumers.

Andrea Murdoch
Social Media Coordinator

Creative Agency

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