Strategic Planning

Our strong marketing strategies are the result of a strong planning strategy. During our planning process we will immerse ourselves not only into your brand but also into understanding what your competition is doing. By evaluating the competitive landscape and identifying the market trends we are preparing your company for the next best steps that will  lead you toward success.

Generating and executing a multifaceted plan, we make your business not just stand out from the crowd, but thrive.

Strategic Planning

Hike Nova Scotia is a non-profit organization whose mission is to encourage and promote a growing hiking culture throughout Nova Scotia. We began our journey with Hike when they applied to our annual Brand Spring Clean Contest looking for help updating and refreshing their existing brand.

Change can be scary a thing, especially when it comes to your business. So when do you know if it’s the right time to change or tweak your brand identity? Should you make minor adjustments or do you require a complete redesign? A brand refresh could include anything from a logo update to a complete overhaul of the look and feel, new website, imagery, colours, communications, or consumer interaction. There isn’t a one “right” answer for every company, but there are some indicators that will help let you know it’s time for a refresh.

Designer

With one loan program, four provinces, six participating organizations and countless stakeholders; we helped the former Seed Loan Program blossom with new name, brand and messaging that really leaves an impact.  

Our 2017 Brand Spring Clean contest saw an astounding 37 submissions! We’re so proud of how this contest has grown since its inception in 2015 and we were genuinely touched by each and every organization - a truly inspirational group of applicants that offer a unique and very important set of services, all dedicated to the greater good of Nova Scotia.

ACCOUNTS + MARKETING MANAGER

WorldWide Furniture was founded on the belief that quality and style should not have to be sacrificed for great value. Over 40 years later, that same sentiment rings true. Learn how bits.co accomplished a complete brand refresh while staying true to their roots.

Nearly 1.5 million Canadians are at risk of overexposure to the sun due to their working conditions. Our team joined forces with the Canadian Cancer Society (CCS) to help develop and design a sun safety website, raising awareness and building interactive toolkits to address this major occupational health hazard.
Gallery1 Furniture has been providing beautiful, unique furniture to Atlantic Canadians for over a decade. Ready for a brand refresh, our designers and web developers created a website and brand collateral as customised and curated as the products they sell.
What really makes Charm’s site an online gem? This website is fast. It loads quickly and responds intuitively, providing Charm customers with a state-of-the-art experience while choosing close-to-the-heart pieces.

In March 2015 we ran our first Brand Spring Clean contest and Phoenix Youth Programs really impressed us with their submission. Since then, we’ve been working closely with Phoenix to bring their brand identity to a level they can be proud of, ensuring it represents the work they do to a tee.

ACCOUNTS + MARKETING MANAGER
At bits.co, we make no bones about the fact we love dogs so when Halifax’s first canine fitness service, Dogrunnin, needed a new brand, we knew it was a match made in hound heaven.

Creative Agency

+1 902 442 8392