Ashley Boutilier

Designer
bits & pieces:  Ashley loves; rainbows, a strong cup of coffee and of course, her dog Moka.

As a graphic designer and illustrator, Ashley breathes life into the ideas and visions of the entire creative team.

Fussing over pixels and typeface is what she enjoys most about the bits life. She believes there is something magical about the flow of typography and the creative process of helping create a brand identity from scratch.

A former member of the Dalhousie University Women's Hockey Team, she can still be found participating year round in hockey either playing or coaching her favourite sport.

Ashley Boutilier

Some of Ashley's Projects

Stanfield’s Ltd. was is looking to strengthen the digital presence for Elita, their Canadian brand of Ladies Intimate Apparel.

Hike Nova Scotia is a non-profit organization whose mission is to encourage and promote a growing hiking culture throughout Nova Scotia. We began our journey with Hike when they applied to our annual Brand Spring Clean Contest looking for help updating and refreshing their existing brand.

When the InterTalk Critical Information Systems team needed a new website as reliable as their products, they turned to Bits Creative for help. From a custom new site to completely revamped branding - take a look through our case study to see our work on the front lines. 

Change can be scary a thing, especially when it comes to your business. So when do you know if it’s the right time to change or tweak your brand identity? Should you make minor adjustments or do you require a complete redesign? A brand refresh could include anything from a logo update to a complete overhaul of the look and feel, new website, imagery, colours, communications, or consumer interaction. There isn’t a one “right” answer for every company, but there are some indicators that will help let you know it’s time for a refresh.

Designer

Stylist and Styliani founder, Stella Nikolaou, had a vision to create a personal shopping/styling service that offered more than just fashion tips and advice for women. Her own journey influenced the Styliani brand to emphasis the importance of personal style, self-acceptance and creating a balanced lifestyle.

At Bits we thrive on being a part of the digital world, it’s what we do best and our typical 9-5 day is deeply immersed in technology. That being said, we also really appreciate quality time away from the screen. In fact, many of the bits staff love spending time in the great outdoors. From walking our pups on the local trails to winter camping excursions; we tend to consider ourselves a pretty “outdoorsy” bunch.

CONTENT STRATEGIST
Nearly 1.5 million Canadians are at risk of overexposure to the sun due to their working conditions. Our team joined forces with the Canadian Cancer Society (CCS) to help develop and design a sun safety website, raising awareness and building interactive toolkits to address this major occupational health hazard.
Canadian Blood Services has been a long-time motivator and educator for Canadians in blood donation with their iconic tagline: it’s in you to give. In 2015, the team at Canadian Blood Services set out to educate and motivate their own team with an internal microsite to showcase their 2015-2016 business priorities. The internal communications platform encourages collaboration amongst staff and engages them with digital interactivity and fun, fresh design elements.
We worked with Phoenix to develop new mission and vision statements as well as a new logo identity, marketing materials and a new website. Phoenix Youth Programs is a non-profit organization and has long been recognized as a centre of excellence for their support of youth through a continuum of care.
The new website had to enhance the quality of Domus' listings and services by offering a fun, visual experience easily viewed across many devices and browsers.

When Marty McFly stepped into the time machine, he flew into the future—2015! And like all evolved trends in the future, typography in web design has changed over the years. Font families have become more affordable, easier to implement, and there are a multitude of options for people working with smaller budgets. This means designers have more typographic flexibility and can create clean, cohesive, and individualized websites.

Designer
Together, we created the tagline, “Invested in Abilities”, as a way to communicate this dedicated commitment to their clients’ success.
With loyal customers from around the world calling SBS for everything from routine items to custom large orders, the sales team was swamped.
At bits.co, we make no bones about the fact we love dogs so when Halifax’s first canine fitness service, Dogrunnin, needed a new brand, we knew it was a match made in hound heaven.

Creative Agency

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