January is synonymous with a clean slate, a fresh start, and a time that signals the release of all kinds of predictions for what this new calendar year will bring us. Even though our designers despise the “T” word, (Karl Lagerfeld said it best, “Trendy is the final stage before tacky.”) influence and inspiration can, and often is, drawn from what is mainstream. Therefore it is essential that creatives, like us, keep our fingers on the pulse of what is “hot”.
As a graphic designer and illustrator, Ashley breathes life into the ideas and visions of the entire creative team.
Fussing over pixels and typeface is what she enjoys most about the Bits life. She believes there is something magical about the flow of typography and the creative process of helping create a brand identity from scratch.
A former member of the Dalhousie University Women's Hockey Team, she can still be found participating year-round in hockey either playing or coaching her favourite sport.
Some of Ashley's Projects
Last year, with the spirit of the Holiday season in full swing, our team sat down to brainstorm our design for the annual Bits Creative Agency holiday greeting card. As we pondered our options (naturally, a photo shoot of all of our dogs in antlers was a viable suggestion), the discussion turned to how we could make a greater impact through this yearly endeavour.
We’ve been working with the inspiring team at United Way Halifax (UWH) over the past few months, building a campaign aimed at changing 50,000 lives locally. Our team set out to develop a brand for the campaign to encourage a city of doers, tackling poverty head-on through individual actions of giving - both of time & donations.
As Halifax’s most historic hotel, The Lord Nelson has done an incredible job in preserving their elegant and timeless persona since 1928. Ramping up to a huge renovation of the hotel’s interior, it was the perfect time to revamp and redefine their online presence.
It’s just today’s reality - more and more consumers are buying online. In 2016 over 50% of shoppers made their purchases online. That’s a 47% growth since 2014.
Hike Nova Scotia is a non-profit organization whose mission is to encourage and promote a growing hiking culture throughout Nova Scotia. We began our journey with Hike when they applied to our annual Brand Spring Clean Contest looking for help updating and refreshing their existing brand.
When the InterTalk Critical Information Systems team needed a new website as reliable as their products, they turned to Bits Creative for help. From a custom new site to completely revamped branding - take a look through our case study to see our work on the front lines.
Change can be scary a thing, especially when it comes to your business. So when do you know if it’s the right time to change or tweak your brand identity? Should you make minor adjustments or do you require a complete redesign? A brand refresh could include anything from a logo update to a complete overhaul of the look and feel, new website, imagery, colours, communications, or consumer interaction. There isn’t a one “right” answer for every company, but there are some indicators that will help let you know it’s time for a refresh.
Stylist and Styliani founder, Stella Nikolaou, had a vision to create a personal shopping/styling service that offered more than just fashion tips and advice for women. Her own journey influenced the Styliani brand to emphasis the importance of personal style, self-acceptance and creating a balanced lifestyle.
At Bits we thrive on being a part of the digital world, it’s what we do best and our typical 9-5 day is deeply immersed in technology. That being said, we also really appreciate quality time away from the screen. In fact, many of the bits staff love spending time in the great outdoors. From walking our pups on the local trails to winter camping excursions; we tend to consider ourselves a pretty “outdoorsy” bunch.
Nearly 1.5 million Canadians are at risk of overexposure to the sun due to their working conditions. Our team joined forces with the Canadian Cancer Society (CCS) to help develop and design a sun safety website, raising awareness and building interactive toolkits to address this major occupational health hazard.
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